Michael Maximoff

So don't just buy a database and just send a blast.

Be very targeted in terms of who and how you send an email to.

So it's better to spend more money on this very nice targeted 100 or 500 leads and get the result out of them than blasting 5,000 emails and getting a 0.5% open rate, right?

As I mentioned, set up your DNS correctly, you can use our platform for that.

Create engaging content, subject line matters.

So the way, so the idea is that the more open rate, reply rates and engagement rates you have for your emails, the better your reputation is and the higher your reputation is, it means that generally you're gonna have more open rates.

So it means that if you have a very low engagement rate, then you need to work on that.

because by having higher, you're gonna set up yourself for success.

Average sequence of emails, five, six follow-ups adhere to the natural mailbox limit.

So the setup matters.

So for example, our perfect setup for the cold emailing is

Google as the ESP and tool reply.io or outreach.io as the engagement platform to sending out emails.

And when I'm using Google as an ESP, one mailbox has a natural limit of under 250 emails per day that can be sent with a delay about 200 seconds between emails.

So it means that I can send only 200 because if I send more, then it harms my reputation.

And I really wanted those 60, 70% open rates, right?

Personalization is the key.

Show me you know me, right?

So personalize your outreach as previous speakers were talking, right?

Always A-B test, of course.

Different industries, different ICPs, different templates, right?