Michael Maximoff

Never use personal emails, right?

So we never email to anyone with like a Gmail and Yahoo and others.

Use only corporate mailboxes because in a way...

I can probably, for example, my mailbox is michael.belkins.io, right?

Which is like, I think half percent, 50% of the people have the mailboxes with their name and the domain name.

So I can find it basically just by Googling, right?

So, which is fine.

And then don't be afraid to mix the other channels to your outreach to drive the best results.

So obviously I didn't have time to explain our omni-channel approach to marketing, but we are doing a lot of those things.

But

The idea is that even though we are email focused, we still invest a lot into different channels to mix them up and to be able to create the customer a more holistic approach to their buying journey, right?

So really focusing on all the channels.

So if you're not using all the channels, then you should start using them.

Obviously, some more heavily, some less heavily.

But at the end of the day, it's about being everywhere and hitting as many doors as you can.

Thank you very much.