Michael Maximoff

But that was the cost that we thought is fair to get that problem fixed or at least to pinpoint the problem, right?

So long story short, so you have the customer, they say sure.

And then we determined that they had like eight mailboxes that they had problems with.

We market those mailboxes and then we made this first 10 or so, you know, 10 or ish.

thousand dollars from that customer and that's when we realized so the customers for example a marketing agency they're sending a lot of cold emails they had problems with spam and they are ready to pay us for this so this money went to financing our developer team right so it means that we already had some money to be able to without even taking off the money of the agency we're able to

essentially to take those money and to be able to invest them into our engineering team right so i think that the my point here is that very often the great thing about the agency is that you have these great clients that you already work with but very often the agencies they still focus on delivering the best service but they're not thinking about how they can actually

productize their services, how they can solve the problem that they're solving with the service with the product.

And while they're already making money, how they can create products subsequently that these products will be marketed to the clients that don't necessarily use this agency services, right?

So because we already have relationship with these clients, selling them this software was an easy, like a no brainer for us, right?

So that's how we make the first sales.

Then sell service, then create a product.

That's what I said, right?

So we created the service, which already solved the problem and we start selling that service and start making money and then we subsequently created the product.

Then high cost of the service gets you easier to sell a product.

Right now, if you go to Folderloo website, you will see that software costs about $200 per seat, which is for the SaaS is a lot, right?

And if you are a business that has five, 10 salespeople, then you will be spending $2,500 a month on this software alone, which is also a lot, right?

Because that's another software that you pay for.

However,

If you already pay us $1,000 for the service or $15,000 for the service, right?

And then we need to uptake you for another $400, $600 for that, then you will go for it, right?