Michael Maximoff

Because the total amount that you pay us every month is not significantly decreased, but the value that you receive from that is much higher.

So in a way, when we start working on our pricing, we didn't just...

One of the reasons why we went to the premium side of the pricing, because we knew that our pricing will be compared to our service prices, right?

And that also helped us to get that first much higher profit or more profit margins to be able to, again, spend those money on the engineering, spend those money.

No one here, I think, doesn't want to play in the game when you have a low margin on any product because then you cannot risk and you cannot make a mistake.

Because if you have a low margin and you make a mistake, then it costs you a lot and that's when a lot of people go to a diet, etc.

And so I'm Eastern European, right?

And we obviously cannot...

You know, like in our culture, in a way, we don't have a debt in general.

So either you have money or you don't because there's no like banks or institutions that would help you with your business.

So in a way, if I have $100, then I can spend them.

If I don't have them, then I don't have them and then I don't spend them, right?

So in a way, with that logic, we always were focusing on creating the products or the services with a very high margin.

Obviously, we need to then deliver on the margin and we need to have a much higher quality.

But the point was that we never thought that we're not going to have enough money to because if the customer ready to pay this amount for solving the problem, then it's already been for us.

Right.

Selling the product to a lot of service deals.

This one is cool.

So when I show you this slide, when we have this Belkin's agency, we have Folderly, Leadsforce, and other, right?

Every company, every product has their own sales team.