Michael Maximoff

And we have different acquisition channels.

The reason why we are marketing that as a different product is because then you can fight in every category, right?

So in a way,

Belkins is competing with some agencies and it's a very straightforward value proposition folderly with other leads for us and other product with other category and all of those generate leads.

And the great thing is that because it's one team and one company, right?

We are able to sort of like utilize deal of each other to be able to sell to each one of them.

So for example, if the Belkins agency been on the market for five years and we already have

probably 5,000 or 6,000 lost deals in our pipeline, we are able to access those deals to sell the product, right?

So in a way, it's decreased the acquisition cost for those.

And then we can sort of like, and then because the same is the same ICP, right?

The same ideal customer profile.

So in a way, if the Balkans agency is catering their services to a small mid-sized enterprise type businesses to sales and marketing leaders, then all

our products and services we develop should cater their developers into the same type of ICP and in this way we can use the lost deals or deals of other products to market them to each other which creates a lot of additional traction during the beginning when you have a product right because when you have a product that you need to get those first 10 users or 100 users and

That's how we know that whenever we create a new product, we are able to have a zero budget, but we are able to test it to understand whether it has a need or not.

Delivering a service using a product as unique value proposition, this one is great because

The way we were looking about our unique value proposition, and I started this appointment setting agency in 2017, you can imagine there was a lot of companies doing the same, and how I was different, like do I have a different messaging better, et cetera, right?

So I was thinking with my partner about how we can create unique value proposition, and we focused on email as one of the channels, right?

And when we were focusing on this channel and we created Folderly, that was our unique selling point for our agency salespeople to be able to sell it, right?

Because then other agencies are just agency delivering the service.

And we are appointment setting agency focusing on email acquisition channel, utilizing our proprietary technology to be able to get you in front of the customer and close more appointments, which is great.