Michael Mogill

And he reached out to us, I believe, a little over a year ago.

Dan was just a solo attorney, small firm, and his largest competition is nine attorneys.

So obviously, he can't buy up every single billboard or radio ad or TV spot.

So he had to be able to find a way to market more creatively.

And since we started producing his videos for him, not only has he been able to just reach a ton more of market share that he has, but it's

essentially doubled or tripled his business at this point.

And not just in terms of more cases, because for him, that wasn't just the goal.

More cases for him meant obviously more time as well, but actually less cases, but higher value cases.

So he's able to now really kind of maximize the value of his time.

And he went from where an average case value of about $1,000 to now an average case value of about $10,000.

So it's been a huge increase for him.

Yeah, so we produced just a brand video for him to start.

It was just kind of like who he is, what he does, why you should hire him, that kind of thing.

But these aren't the types of videos where it's like the ambulance chaser videos on a green screen or white background.

I mean, these are real storytelling videos.

So that one's about, I think, two to three minutes.

And now we've also been doing a series of educational videos for him that we help market for him as well.

We do them with their blog posts, so one released every other week for a full year.

In terms of the actual cost of the campaign,

that typically varies for the brand videos as a standalone usually those around 10,000 and then ongoing as a monthly campaign it's anywhere from four to five thousand a month okay and and what's the deliverable on the four to five thousand per month that's one that's one video per week or what