Michael Mogill

yeah so that as part of that campaign they actually get 26 videos it's one released every other week for a full year with the videos we also do blog posts we do all the marketing and the implementation for those videos so it's really just you know on the one hand you want to produce the content because that's important and the content is very data driven so we do keyword research we figure out what types of questions people are asking for regards to the business or the specialty in that specific market and produce content based on the data local

So what we do is we actually, because we work nationally, we have a team of cinematographers nationally that come out to those markets.

It helps cut down on travel.

So we do come to them directly, but it doesn't often require us to fly out from our main office in Atlanta.

Now, we do all the project management, the post-production, the editing, all the implementation.

But as far as the shoots themselves, we have cinematographers that we've trained, that we've vetted, that we work with.

And at this point, every market or every major market in the U.S.

that come out and film for each of our clients.

Yeah, those are shorter videos.

Those are about 60 seconds.

We founded the business.

So I guess we're, we crossed the three year mark last year.

So we're in our fourth year.

So I believe we found it towards the end of 2012.

Okay.

2012.

Oh man.

You remember?

Nothing.

It was, I mean, we bootstrapped the whole thing.