Michael Pollan

Craveability and snackability.

That's another another saying of theirs that they use internally.

You know, cravings are desires you've lost control of, right?

And so, you know, again, your parents aren't cooking for you to crave their food.

They're cooking to satisfy you.

And it's a whole different standard.

They're trying to manipulate you into buying their food and eating their food and coming back for more.

And, you know, when you think about it that way, we don't like being manipulated.

It was when we were told that we were being manipulated on cigarettes that you began to build a political movement to stop it.

Young people in particular don't like to be manipulated.

And so exposing those manipulations, I think, is an important job for journalists.

And there's been a lot of really good journalism about about food.

Michael Moss has done some great books on how the industry he's gotten in the industry and they know exactly what they're doing.

Yes.

First of all, there are a lot of the same companies.

The tobacco companies bought food companies beginning in the 70s or 80s when tobacco came under pressure, they diversified.

The documents are being destroyed now, whereas their mistake in cigarettes was all these documents existed and were subpoenaed.

And we saw that they were lying when they said, no, cigarettes are not addictive and don't cause cancer because internally we knew the truth from these documents.

I think that's going to be a lot harder to find with food.

And I don't think that strategy will necessarily work.