Michael Pollan

The premise of the industry, and this goes for both the people making plant-based meat and the people making what's called cultured meat, which is actually meat. meat cells that are fermented in a laboratory, basically. And this is starting to hit the market. And all these companies are founded on the premise that the way we're eating meat now is unsustainable and it should change.

The premise of the industry, and this goes for both the people making plant-based meat and the people making what's called cultured meat, which is actually meat. meat cells that are fermented in a laboratory, basically. And this is starting to hit the market. And all these companies are founded on the premise that the way we're eating meat now is unsustainable and it should change.

And a lot of the big companies are behind these cultured meat companies, including Tyson. But there's a few problems with that. So their premise is, of course, you're never going to get people to change their habits. So let's just change what a hamburger is or a chicken breast. And I don't buy that premise. I think changing people's behavior based on education and

And a lot of the big companies are behind these cultured meat companies, including Tyson. But there's a few problems with that. So their premise is, of course, you're never going to get people to change their habits. So let's just change what a hamburger is or a chicken breast. And I don't buy that premise. I think changing people's behavior based on education and

And a lot of the big companies are behind these cultured meat companies, including Tyson. But there's a few problems with that. So their premise is, of course, you're never going to get people to change their habits. So let's just change what a hamburger is or a chicken breast. And I don't buy that premise. I think changing people's behavior based on education and

knowledge and experience is well worth trying. It's certainly worked with cigarettes and worked with littering. And we can change deeply ingrained habits. But we have to work at it. And we have to tax them, probably. But their premise is, no, that's never going to happen. So let's change what the meat is made out of. The problem with the synthetic meat is that it's ultra-processed food.

knowledge and experience is well worth trying. It's certainly worked with cigarettes and worked with littering. And we can change deeply ingrained habits. But we have to work at it. And we have to tax them, probably. But their premise is, no, that's never going to happen. So let's change what the meat is made out of. The problem with the synthetic meat is that it's ultra-processed food.

knowledge and experience is well worth trying. It's certainly worked with cigarettes and worked with littering. And we can change deeply ingrained habits. But we have to work at it. And we have to tax them, probably. But their premise is, no, that's never going to happen. So let's change what the meat is made out of. The problem with the synthetic meat is that it's ultra-processed food.

I mean, look at the ingredient list on Impossible or Beyond. It's got 20, 21 ingredients. And we did this. We went to their factory, and I interviewed Pat Brown. And it's an impressive piece of food science, I have to say. He's got this plant-based thing to behave like a burger on the grill. But it has an ingredient that hasn't been part of the human diet before, this heme iron from soybeans.

I mean, look at the ingredient list on Impossible or Beyond. It's got 20, 21 ingredients. And we did this. We went to their factory, and I interviewed Pat Brown. And it's an impressive piece of food science, I have to say. He's got this plant-based thing to behave like a burger on the grill. But it has an ingredient that hasn't been part of the human diet before, this heme iron from soybeans.

I mean, look at the ingredient list on Impossible or Beyond. It's got 20, 21 ingredients. And we did this. We went to their factory, and I interviewed Pat Brown. And it's an impressive piece of food science, I have to say. He's got this plant-based thing to behave like a burger on the grill. But it has an ingredient that hasn't been part of the human diet before, this heme iron from soybeans.

And it's got all these ingredients and lots of, you know, methyl cellulose and stuff like that, which is essentially wood pulp. And it's GMO soy, so they're spraying glyphosate on it. That's right. And that's a real concern. And so, you know, you're... You're trading in, yes, you may be not killing a cow to make this burger, but you're eating an ultra-processed food that has its own issues.

And it's got all these ingredients and lots of, you know, methyl cellulose and stuff like that, which is essentially wood pulp. And it's GMO soy, so they're spraying glyphosate on it. That's right. And that's a real concern. And so, you know, you're... You're trading in, yes, you may be not killing a cow to make this burger, but you're eating an ultra-processed food that has its own issues.

And it's got all these ingredients and lots of, you know, methyl cellulose and stuff like that, which is essentially wood pulp. And it's GMO soy, so they're spraying glyphosate on it. That's right. And that's a real concern. And so, you know, you're... You're trading in, yes, you may be not killing a cow to make this burger, but you're eating an ultra-processed food that has its own issues.

So, and then in the case of the culture- No, he didn't. You know, he has his eye on one thing. I mean, Pat Brown is an environmentalist first, and his goal as a vegan himself is to destroy the meat industry. And he's not selling health, or he wasn't. I mean, now they figured out you have to make a health claim to sell anything processed. The more bogus, the better.

So, and then in the case of the culture- No, he didn't. You know, he has his eye on one thing. I mean, Pat Brown is an environmentalist first, and his goal as a vegan himself is to destroy the meat industry. And he's not selling health, or he wasn't. I mean, now they figured out you have to make a health claim to sell anything processed. The more bogus, the better.

So, and then in the case of the culture- No, he didn't. You know, he has his eye on one thing. I mean, Pat Brown is an environmentalist first, and his goal as a vegan himself is to destroy the meat industry. And he's not selling health, or he wasn't. I mean, now they figured out you have to make a health claim to sell anything processed. The more bogus, the better.

But his interest was just take, you know, whatever we have to do to take down the meat industry. Isn't that one of your health rules?

But his interest was just take, you know, whatever we have to do to take down the meat industry. Isn't that one of your health rules?

But his interest was just take, you know, whatever we have to do to take down the meat industry. Isn't that one of your health rules?