Michael Pollan

Yes, yes. It was counterintuitive, but the basic idea was only packaged foods make health claims. I know, I know. And that the fresh produce is sitting there quietly in the produce aisle. The broccoli is not saying anything.

Yes, yes. It was counterintuitive, but the basic idea was only packaged foods make health claims. I know, I know. And that the fresh produce is sitting there quietly in the produce aisle. The broccoli is not saying anything.

Yes, yes. It was counterintuitive, but the basic idea was only packaged foods make health claims. I know, I know. And that the fresh produce is sitting there quietly in the produce aisle. The broccoli is not saying anything.

Yeah. Yeah, it's one of the ironies. I mean, you know, because you have to have, I mean, look, I mean, underlying this whole conversation, of course, as you know, is you can't sell real food for a lot of money. You know, I'm talking about produce and, you know... flowers and grains and things like that. You can't make money without processing it.

Yeah. Yeah, it's one of the ironies. I mean, you know, because you have to have, I mean, look, I mean, underlying this whole conversation, of course, as you know, is you can't sell real food for a lot of money. You know, I'm talking about produce and, you know... flowers and grains and things like that. You can't make money without processing it.

Yeah. Yeah, it's one of the ironies. I mean, you know, because you have to have, I mean, look, I mean, underlying this whole conversation, of course, as you know, is you can't sell real food for a lot of money. You know, I'm talking about produce and, you know... flowers and grains and things like that. You can't make money without processing it.

And the more you process it, the more money you make. And that is the problem, the value added in terms of convenience and novelty and snackability and craveability. And that is our problem. I mean, and look at the percentage of the food dollar farmers get, you know, it's 10 or 12%. And the reason is that the processors, that's where you want to be.

And the more you process it, the more money you make. And that is the problem, the value added in terms of convenience and novelty and snackability and craveability. And that is our problem. I mean, and look at the percentage of the food dollar farmers get, you know, it's 10 or 12%. And the reason is that the processors, that's where you want to be.

And the more you process it, the more money you make. And that is the problem, the value added in terms of convenience and novelty and snackability and craveability. And that is our problem. I mean, and look at the percentage of the food dollar farmers get, you know, it's 10 or 12%. And the reason is that the processors, that's where you want to be.

I mean, you can talk to executives in the food industry and they'll say, yeah, you know, farmers are not the way to make money. Making food. And, you know, as long as we are not cooking as a culture, that's going to be an issue because who's going to buy the raw, unprocessed, whole foods? It's going to be the people who are setting out to process it.

I mean, you can talk to executives in the food industry and they'll say, yeah, you know, farmers are not the way to make money. Making food. And, you know, as long as we are not cooking as a culture, that's going to be an issue because who's going to buy the raw, unprocessed, whole foods? It's going to be the people who are setting out to process it.

I mean, you can talk to executives in the food industry and they'll say, yeah, you know, farmers are not the way to make money. Making food. And, you know, as long as we are not cooking as a culture, that's going to be an issue because who's going to buy the raw, unprocessed, whole foods? It's going to be the people who are setting out to process it.

I think it is so important on so many levels. It takes care of this health conversation automatically. Whatever you cook at home is going to be healthier than what you're buying. You're not going to make fried chicken every day. You're not going to make French fries every day. It's too messy and it's too big a pain. In the end, you're going to cook simply. And your family is going to benefit.

I think it is so important on so many levels. It takes care of this health conversation automatically. Whatever you cook at home is going to be healthier than what you're buying. You're not going to make fried chicken every day. You're not going to make French fries every day. It's too messy and it's too big a pain. In the end, you're going to cook simply. And your family is going to benefit.

I think it is so important on so many levels. It takes care of this health conversation automatically. Whatever you cook at home is going to be healthier than what you're buying. You're not going to make fried chicken every day. You're not going to make French fries every day. It's too messy and it's too big a pain. In the end, you're going to cook simply. And your family is going to benefit.

But then there are all the spiritual benefits of it and even the political benefits. I really believe that what happens at the family dinner is a nursery of democracy. I mean, think about it now. We have such centrifugal lives. Everybody goes off to their room and they have their screens. And when do they come together? In the car and at the dinner table.

But then there are all the spiritual benefits of it and even the political benefits. I really believe that what happens at the family dinner is a nursery of democracy. I mean, think about it now. We have such centrifugal lives. Everybody goes off to their room and they have their screens. And when do they come together? In the car and at the dinner table.

But then there are all the spiritual benefits of it and even the political benefits. I really believe that what happens at the family dinner is a nursery of democracy. I mean, think about it now. We have such centrifugal lives. Everybody goes off to their room and they have their screens. And when do they come together? In the car and at the dinner table.

And that's where we kind of learn how to talk in a civilized way, how to argue without fighting. It really is training for really important social and civic skills that we lack. So yeah, there's the food piece and the health piece, which is profound. But there's this other piece that we're losing too. And the problem is it's very hard for a man to make an argument for cooking.

And that's where we kind of learn how to talk in a civilized way, how to argue without fighting. It really is training for really important social and civic skills that we lack. So yeah, there's the food piece and the health piece, which is profound. But there's this other piece that we're losing too. And the problem is it's very hard for a man to make an argument for cooking.