Michael Pollan

But the food companies, the only exit for them is to sell to a big company. And that's how you do it. The returns on food are not very high compared to other parts of the economy.

Well, you know, it's interesting you bring that up, Mark. I always thought that the natural ally of the food industry were health insurers. Because if you can prevent, you know, for every case of type 2 diabetes you prevent, I remember seeing a number, and this is 10 or 15 years old, they saved half a million dollars over the life of that person.

Well, you know, it's interesting you bring that up, Mark. I always thought that the natural ally of the food industry were health insurers. Because if you can prevent, you know, for every case of type 2 diabetes you prevent, I remember seeing a number, and this is 10 or 15 years old, they saved half a million dollars over the life of that person.

Well, you know, it's interesting you bring that up, Mark. I always thought that the natural ally of the food industry were health insurers. Because if you can prevent, you know, for every case of type 2 diabetes you prevent, I remember seeing a number, and this is 10 or 15 years old, they saved half a million dollars over the life of that person.

And I was invited to give a speech in Scottsdale, Arizona, to a group of presidents of health insurance companies. And I got up there and I gave a stem winder about how they should be allies of the food movement and how preventing chronic disease could make them money. And that, you know, they should really be in there fighting for a farm bill that privileged health over productivity.

And I was invited to give a speech in Scottsdale, Arizona, to a group of presidents of health insurance companies. And I got up there and I gave a stem winder about how they should be allies of the food movement and how preventing chronic disease could make them money. And that, you know, they should really be in there fighting for a farm bill that privileged health over productivity.

And I was invited to give a speech in Scottsdale, Arizona, to a group of presidents of health insurance companies. And I got up there and I gave a stem winder about how they should be allies of the food movement and how preventing chronic disease could make them money. And that, you know, they should really be in there fighting for a farm bill that privileged health over productivity.

And this president of a health insurance company comes up to me after and he says, you know, with all due respect, you don't understand our business. Really? We have so much churn. We anticipate holding on to a customer for one year. So we don't make any money with prevention. And if the contracts were five years, that would change everything. So there is a lever you could pull, right?

And this president of a health insurance company comes up to me after and he says, you know, with all due respect, you don't understand our business. Really? We have so much churn. We anticipate holding on to a customer for one year. So we don't make any money with prevention. And if the contracts were five years, that would change everything. So there is a lever you could pull, right?

And this president of a health insurance company comes up to me after and he says, you know, with all due respect, you don't understand our business. Really? We have so much churn. We anticipate holding on to a customer for one year. So we don't make any money with prevention. And if the contracts were five years, that would change everything. So there is a lever you could pull, right?

Longer contracts for health insurance. Try three years.

Longer contracts for health insurance. Try three years.

Longer contracts for health insurance. Try three years.

Yeah, Carlos Montero.

Yeah, Carlos Montero.

Yeah, Carlos Montero.

I think it's a great place to start. I mean, I think that there are other issues too. You know, to the extent that our interest is about the health of the individual, but also the health of the planet, we have to look at meat eating and the amount of meat we're eating. I think that's an issue too, even if it's unprocessed.

I think it's a great place to start. I mean, I think that there are other issues too. You know, to the extent that our interest is about the health of the individual, but also the health of the planet, we have to look at meat eating and the amount of meat we're eating. I think that's an issue too, even if it's unprocessed.

I think it's a great place to start. I mean, I think that there are other issues too. You know, to the extent that our interest is about the health of the individual, but also the health of the planet, we have to look at meat eating and the amount of meat we're eating. I think that's an issue too, even if it's unprocessed.

We're eating altogether too much meat or more than the planet can afford to make, particularly a beef. But I think ultra processed food, look, the message that works for people is their health. And I think that's a good place to start. You know, in terms of the definition, I think Carlos's definition is kind of brilliant. I mean, he basically says,