Michael T. Roberts

There was a case study in Whole Foods, I believe, back on the East Coast, where they took out all the food from their store that was directly the result of bee pollination.

And you almost emptied the store completely.

Bees are imperative.

We will die without pollinator bees.

We have to have consumer protection laws that are more stringent.

We have contract remedies.

In other words,

We have to make certain people in the supply chain responsible.

And if they're responsible, they're going to make sure everybody else is responsible as well.

And we have to have calibrated criminal enforcement.

I really think that without that, we're not going to see much change.

And it is criminal.

It's intentional.

And it's fraud.

There's a lot of cooperation that has to take place.

And there's not one entity that's going to solve this problem.

It has to be a coordinated effort.

And that gets us back to that basic question, do we care about food fraud?

I've always thought that retailers have an important role to play here.

Consumers don't know where food comes from.