Michael T. Roberts

We don't know.

We don't know which farm.

The gatekeeper in all of this is the retailer.

And actually, large retailers that I've worked with are very, very keen on this topic.

Years ago, I was on a panel with the FDA and other folks about this issue.

And I asked this food scientist a question.

Why did very few people attend this open hearing the FDA was holding back in 2010 on economically motivated adulteration?

And the answer was because our lawyers told us not to go.

What we don't know won't hurt us.

Now, that's changed a lot since then.

And now every retailer I talk to really cares about this issue because they're doing a lot more private branding.

And they care about whether consumers trust their labeling and their presentation.

But even that's not enough because it's the person in the middle of the retailer company who actually doing the buying.

They're the ones who make the decision, not the person at the top.

It's that person in the middle who's on the ground trying to buy produce or honey at a price that makes them look good and create security for their jobs.

That's the meeting point right there.

Great idea.

I like that.

Can I write an article about it and not give you any credit?

Please.