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Michael von Roeder

๐Ÿ‘ค Speaker
123 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So what we do there is we say, hey, no problem.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

You can prepay for seven years.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

We make this year, we make around about two and a half million euros overall.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

And I would guess 20% is recurring for now.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

At the magic, you know, crossing, like I say, we need 100K monthly, you know, then we start making an impact.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

increase the batch size.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So right now we produce batch size of two to 500.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Once we can produce 5,000 at once, we go to China.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

We already have sourcing partners there because that's one of my previous businesses.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

And then I would say if we get our buying cost down to lower than 100 euros, then we can start thinking about having a mixed model.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So we give the hardware away and then we just do pure SaaS.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Interesting.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

And what's your cost today kind of per door?

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

more than 200 if you just take the door controller.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So it's too much for free.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

I'm currently raising another round of low single million digit because I want actually us to be able to go break even late next year, early 2020.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

uh just as a theory because then we are free and we can do whatever we want yeah okay so you're raising what you said like five million ish right now something like that yeah a bit lower maybe a bit lower we don't need that much because our sales are going up so i'm quite happy

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

It's totally true.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

I call our door controllers the Trojan horses to the buildings.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

That's, by the way, why I give like so much discount on the recurring because I know once I have them, we have zero churn.