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Michael von Roeder

๐Ÿ‘ค Speaker
123 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

We have zero churn so far in the whole history of the company.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

This product was launched two years ago.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

And what we also see is, you know, it's not only zero churn.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

We get one, let's say, co-working.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So you get one space from Mindspace or WeWork.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Once they like it, you grow with them.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So we have several co-working spaces in Germany and we grow with them every month.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

They open a new space and we go in without additional sales efforts.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Well, I would say usually we start with one.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

I take one which is called Unicorn here in Berlin.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So we start with one just two months ago.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Now we're at six.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Next year, they're going to do 20.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So let's say that's in an average space, let's say it's 50 doors.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So you go from 50 to 300 to, what would that be, to 20 spaces times 20 doors, 400, yeah, 400 doors.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So it goes nicely, yeah.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

We don't do that yet because our base is too low to make a proper statistic, I would say.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Yeah, definitely.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

What's right now, the biggest, you know, we look at more closely at our sales cycles and customer acquisition costs.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

That's something I want to know first, because then, you know, customer lifetime value is pretty high, as you can imagine.