Michaela Druckmann

There has been a rise in plastic waste.

Exactly.

So here we have a small demo.

So you have a conveyor belt here with lots of different packaging ways.

So this will be typically what you throw in your bins.

And at the top of it, you have our grey parrot analyser.

So this is our vision unit.

There's a camera.

And this is continuously taking pictures and images of what's on the conveyor belt and analysing what's on it with AI.

What we realise essentially is that there is so much

valuable materials that are being lost.

And that has both an environmental impact, but it's also a missed opportunity financially.

And the missing link here is access to data.

There's such little information about what that wasted, where it goes, how it's being recovered.

And so our mission is really to digitize global waste streams.

And our vision is a vision of a world where every single piece of material in waste is actually valued as a resource and that we are recovering it in the proper way.

So our goal is to be in every single waste facility in the world and to make them as automated, data-driven and profitable as possible.

The second side of that is how do we make the packaging industry also data driven to produce packaging that is fit for recycling.

And we would want to be part of every single policy reporting to bridge that gap between the recycling industry, policymakers and the packaging industry and really sit at the center of that.