Michaeleen Doucleff
👤 SpeakerAppearances Over Time
Podcast Appearances
And that feeling grows even stronger when you add in the third ingredient.
Which is?
Sex.
Ah, right.
The gambling industry found that when people could place bets faster and faster, they gambled longer and longer.
Today on slot machines, you can play like 1,200 games per hour or like one game every three seconds.
It's bonkers.
Oh, yeah, for sure.
The faster we can scroll, the longer we stay on these apps.
Infinite Scroll and Autoplay let us view new content faster and more smoothly because you don't have to stop and click.
When social media companies added Infinite Scroll in the 2010s, there was a huge jump in use.
Yeah, I mean, Natasha says you can have this feeling that you sort of merge with the screen.
Me neither.
So, Emily, can you guess what the fourth ingredient is?
I'll give you a hint.
AI is really good at it.
Oh, you mean the algorithm.
Yes.
The fourth ingredient is a personalized algorithm and how it selects content for you.
Yes, it does.