Michel Gagnon

I had no money when I started the company.

Well, first thing, it's called P-Lista.

And basically what we're doing is we're a global ad tech company and we focus on three things.

Giving users a good experience and delivering ads that they find relevant.

We help premium brands reach their audience and achieve their campaign objectives.

And we give publishers a series of tools and technology so that they can generate sustainable revenues from different sources.

Uh, there's different reasons.

I think we have a good portfolio of, um, uh, ad units.

Uh, so there's a good, you know, uh, breadth to the portfolio.

Uh, the other thing is we bring, I would say premium ads.

We're part of a WPP, which is a group M, uh, uh, WPP.

So we're a part of group M we're a WPP company.

So we bring a lot of premium advertisers to the mix.

Uh, and the other thing is that the publishers that we have, we have about, um,

4,500 publishers worldwide.

And this is premium publishers.

So we have premium brands, premium inventory, and great technology.

The company was created in 2008.

So it was founded as a Berlin-based startup.

And what they used to do at the beginning was to offer what we call an unsigned recommendation engine.