Michelle Andrews

See, I completely disagree.

I don't just see it as fuel.

I see them as artificially in some ways.

Sometimes it's fuel.

Like in Justin Bieber's Coachella set was always going to be in people's feeds.

Like you've got how many people there are?

A hundred thousand people there watching a set in a TikTok generation.

That's going to be on people's feed.

So that is fuel on the fire.

I definitely see a world where

the world we're in right now where it's not just that, where this is completely artificially inflated conversations that make us think we care about it.

And I think that's what's kind of scary to me in that we can be convinced we should care about things.

But again, that could just be your example of fuel on the flyer.

Like, do you know what I mean?

I'm saying there are some examples of that.

I also genuinely believe that some stuff will jump on.

When you post, when Flutterfy itself says it's posting 65,000 videos a day and that's just one company, there's going to be a lot of shit in there.

Yeah, but that doesn't, I think the rate or percentage that maybe we're fixating on doesn't really, I think it's kind of a moot point to me.

It's the stuff that does stick, that does matter.

And I think we disagree slightly or a lot on that.