Michelle Andrews

But then in the context of how geese

we're buying eyeballs or our eyeballs are being bought at the moment.

Or ear holes.

Ear holes.

It does now feel like we can have a legitimate conversation about what an industry plant is and means.

Well, yeah, completely.

In the aftermath, musician and writer Eliza McLam published a now viral Substack article about the interview.

Here's what she wrote.

I have no doubt these artists could have ascended without the assistance of chaotic good because they are great musicians and many people enjoy their music.

I believe this could have happened in the same way I believe my friends in bands who play at bars could be the biggest musicians in the world if the industry were willing to facilitate their exposure.

She went on.

But the industry has changed.

Being heard is not about putting out music or even promoting it.

The gatekeepers hardly matter anymore.

SNL performances and favorable pitchfork reviews don't move the needle.

TikTok's about those things, Duke.

So in this new landscape is creating hundreds of fake accounts just par for the course of being a good publicist.

Because that's the other complicating factor here is you have to still get onto the SNLs and have to still get the pitchfork review in order for the content to be made about that stuff.

So you have to have the legacy media outlets pumping them up in order for the content to be created.

Well, it can happen both sides, right?