Michelle Andrews

So it can happen at the start because genuinely SNL might see something in this band and think they're actually quite good.

We're going to put them on the show.

And then that is artificially boosted on the internet or something is artificially boosted on the internet.

And then the legacy brand goes, well, this is something people are talking about.

Yeah, like me.

Like me.

Like, who is clavicular?

I think when it comes to Geese, no one really knows what to do about this band now.

Lane Brown pointed out in that Vulture piece, to skeptics, chaotic good projects seem to provide the missing explanation for the group's unexpected ubiquity.

Why it called Geese's success a psyop, which triggered Pace to defend the band in a piece headlined, Congratulations, You Discovered Digital Marketing.

Hmm.

I wonder if the founders of Chaotic Good Projects actually had no sense of how little we all knew about this.

So when they got on stage at South by Southwest and they spoke very candidly and in a way that was perceived as quite cynical about how the internet functions and how eyeballs are bought, I genuinely don't think they would have done that thinking that all of us would be like, what?

I think they actually underestimated or actually overestimated the opposite, what we knew.

Yeah, I completely agree.

And then you have to wonder, wait, if other podcasts in particular are doing this, how much have we been trying to push our own stuff organically against a machine that you just cannot compete with?

No, I don't disagree with, I think, what you're about to say.

Yeah, I think a quote like that is not going to go viral unless it's like pretty reductive.

So when they say 90% of what you see on the internet is fake, I think there's a way to tease that out for in some way that to be true.

But I don't think it's 90% of the things that I see on my feed are fake.