Michelle Andrews

That's going to be on people's feed.

So that is fuel on the fire.

I definitely see a world where

the world we're in right now where it's not just that, where this is completely artificially inflated conversations that make us think we care about it.

And I think that's what's kind of scary to me in that we can be convinced we should care about things.

But again, that could just be your example of fuel on the flyer.

Like, do you know what I mean?

I'm saying there are some examples of that.

I also genuinely believe that some stuff will jump on.

When you post, when Flutterfy itself says it's posting 65,000 videos a day and that's just one company, there's going to be a lot of shit in there.

Yeah, but that doesn't, I think the rate or percentage that maybe we're fixating on doesn't really, I think it's kind of a moot point to me.

It's the stuff that does stick, that does matter.

And I think we disagree slightly or a lot on that.

on why it's sticking.

I do believe that our minds are more malleable.

I wish I didn't, but I do believe groupthink is far more malleable than any of us would like to think.

And I know that's a little depressing, but I think it's true.

Which has always been the case with any industry.

Do you think, like in many ways I look at that and I'm like, this is again to your term, Michelle, fuel on the fire.

It's kind of amplifying something that already existed, which is to say when Eliza McLam wrote, I look at my friends in the bar and I wish it was them.