Michelle Morfett

I didn't do food tech because I didn't want to work with anyone in a group.

Yeah.

So I knew that was going to annoy me, but I have always loved those two things.

And so that's where it started.

And for some reason around 2021, definitely after COVID, I wasn't doing the whole TikTok thing during COVID.

After that, I started to get into social media.

But before that, I was like, we have a business without social media and people will still come even if all of this comes crashing down.

That was kind of my mindset, which was really stupid because I was like, people are still going to know where we are and walk through our doors.

But I always wanted a cookbook.

So I had started working on this cookbook and I was nearly right the way through.

And then all of a sudden I was like, holy shit, no one knows me outside of like a couple of suburbs in Auckland.

Yeah.

I'm going to have to hit the social media as hard as I can.

So that was my biggest challenge.

kick up the bum to get started and then yeah it's all yeah go from there so for some reason too I lost all of my shame like I don't get embarrassed I will post anything or if I make mistakes or I don't know why I just I don't care what people think and I think that's part of getting older and the 10 years through business like coming through the other side

You just have to start because if you feel embarrassed, your first video is always going to be your worst one.

So you just have to do one, learn from it, get better, do another one, do another one, do another one.

Oh my gosh, no.

I feel like I'm a real cowboy.

I just slap videos together.