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Michelle Morfett

๐Ÿ‘ค Speaker
916 total appearances

Appearances Over Time

Podcast Appearances

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

So the distributor handles their cut.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I see.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

So they take their money first and then they send it off.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

So the publisher deals with photography, the design.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

They have quite an upper hand on, you know, if they want to have the book New Zealand focused or...

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

like things like that that you might not quite like some publishers they have to have you on the cover and so that's one of their things like you have to be on the cover and yeah they try and guide the book the way they want to sell it which is fair enough because that's how the publishing companies are making their money but if you want full control over making a book then i'm the biggest advocate for self-publishing i will meet people in the food industry

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And I'm like, why are you using a publisher?

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

You should self-publish.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And I feel like that's all I'm doing at the moment.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

It's just peddling self-publishing.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I was like, I'll help you.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I'll give you all the details I know and you just do it on your own.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

But see, again, with social media, you don't need to use a publisher because back in the day,

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

When there was no social media, you needed to know the right people and then they needed to have their contacts to get your book in front of people and into bookstores.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

But because it's so easy to have a social media presence now and sell, say, I'm selling my books through my own website, it's just so easy.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

Yeah, so that's where I went wrong with my first book because I only ordered 3,000.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And then so I sold through those pretty quick and then I only ordered another 1,000 and then I was like, I'm not reprinting it.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

The thing is, is that a lot of book sales do just still trickle in.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I thought it was going to be a bit old news, you know, being a book that's a couple of years old now.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

But I should have printed more in the beginning.