Michelle Morfett

I can't do it.

Because I did pre-orders.

Oh, wow.

And so before the book came out, I had 800 pre-sold.

And for some reason, my dumb brain didn't think to package them, you know, a couple of weeks before.

Yeah.

So I was doing it two days before I had to send them out.

And so that was not fun, but I got through it.

I have 140,000 on Instagram.

I just started Facebook a few weeks before Christmas.

So I've had it, what, five months?

So that's at 30K.

So I had a couple of books left over in December and I just ripped straight through them as soon as I started posting on Facebook.

It was actually crazy.

Because for some reason, Facebook sends videos out to a lot of New Zealanders rather than going worldwide first.

So just by starting Facebook, I have a much bigger New Zealand audience now, which is cool.

Okay, so if you have seen my baking, or if you haven't, I have this cake tin shape.

It actually started when I was at the Hobsonville Markets Inn in, oh my gosh, maybe 2015.

so long ago there was a lady selling cupcakes and she was finishing up because you can't really have two competitor stalls at the same time the market manager would just say no you can't be at this market and so she was finishing up but I didn't want to seem like I was copying her doing cupcakes and

Even though everyone does cupcakes, I just didn't want to replace her.