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Michelle Morfett

๐Ÿ‘ค Speaker
916 total appearances

Appearances Over Time

Podcast Appearances

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I wanted to do my own thing.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And so I was trying to find all of these baking tins and couldn't find anything that

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

that was different enough.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And then I found these little pudding molds.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

So they are like aluminum, what you'd serve, you'd probably make maybe like panna cottas or, you know, just interesting desserts like that.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And it was an oval-shaped tin.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I bought these 10 years ago from Mitre 10.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

They were $5 each.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And I bought probably 80 of them, just buying them online and things.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And for some reason...

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

deline the brand just stop making them so I haven't been able to buy these tins for the last eight years and people ask me all the time and even I was getting annoyed because I couldn't buy these same tins and I was buying ones online that looked the same but sweet I'm sorted now I can find these tins because this is what we do at Mint I literally need more tins to make more cakes to make more sales

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

And yeah, couldn't find any, couldn't find any similar, like even remotely similar.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

So I was like, oh, I'll just manufacture them myself.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

So that's how it started.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

Yeah.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

There's something in my brain that just...

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I'm like, ah, I'll just do it myself.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

I don't know why.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

Yeah.

Keep The Change
Michelle Morfett Is Building A Baking Empire: Content, Cookbooks, Ecommerce & A Bakery

Yeah.