Michelle Weise

I've always been fascinated by the fact that even our younger boomers today are averaging 12 job changes by the time they retire.

So if you think about for the rest of us, like younger generations who are still immersed in the workforce, we're going to have to navigate more career shifts than we ever dreamed of.

12.

And if you think about, if you try to calculate, you know, that younger generations average tenure in a role is maybe less than three years.

We might be looking at 20 or 30.

And I know you went through your own sort of career shift.

You started off at Instagram and YouTube and now you are a creator yourself.

Can you just sort of walk us through what that felt like to make that really big shift?

So I'm so fascinated by what you do because it's just not the way my brain works.

I started off my career as an academic and have gotten into producing content, but I don't think about it as how to make it go viral and how to get the most impressions possible.

And I just think your brain works so differently from the way that mine does.

And I was just wondering if you could kind of teach me some tricks

Like how to do this better.

I know you have kind of a worldview where you want people to put their content out into the world without worrying about it being perfect.

At the same time, right, I think there's a lot of really terrible content out there too.

So are you just hoping that more great folks put out their better content than the really terrible content?

Right.

Yeah.

I'm just wondering, like, are you also thinking that certain kinds of content just doesn't fit into certain mediums?

Just because I think about how amazing TikTok could be, but the kind of work that, you know,