Mick Hunt

from me having to have a conversation with my sister-in-law.

So imagine a conversation with your sister-in-law of, I might have to let you go.

And I don't have an alternative.

I don't know anybody that's hiring.

And you came to this industry because of me.

Anybody can go into insurance, but you need licenses.

No one wakes up and says, I want to be an insurance agent.

Nobody.

But luckily that didn't have to happen.

But that was the moment for me where when people talk about the ish got real, the ish got real because that's business, but that's also family.

And a lot of things could have gone wrong in life.

And so to luckily not have to do that was tough.

But, you know, I think we all have those moments where as entrepreneurs, yeah, you got to keep the lights on, but holy crap, how do I keep the lights on?

What's that moment going to be?

They keep telling me a lot of there's going to be brighter days.

I need this brighter day right now.

I need this grass to be very green right now.

Yeah, for me, it was focused and it also became a framework for something that I do in all of my businesses now, is it made me understand who my ideal clients really were.

Because we all know the 80-20 rule, right?

We all know that that bottom percentage causes most of your headaches and most of your strife, right?