Mick Hunt

They pay you the least, but they call you the most and you do the most service for them.

So I needed to figure out what's a real ideal client and what are the real margins that I need to bring in for my businesses?

And so from that moment on, that's principle number one.

And people that are my clients that are listening to this are probably laughing because it's the first thing we talk about, right?

If you work with me and you want me to help scale your business or look at your company culture, I talk about who's your ideal client and what does your ideal employee look like?

And from those two pieces,

we can now build a path to scale.

What I started realizing was of the things that I do, and we can start with insurance, like what do I really love?

And what I found that I really loved was building high-performing teams and really building culture.

And that's what I cared more about.

I had gotten to a point in insurance where I really could be the CEO, right?

I didn't have to make sales.

I didn't have to answer phone calls.

My job was to paint the vision and build the culture.

But I found out I loved that.

And so then after I sold my insurance agency, I went to head up another company that I inherited.

And I immediately changed the culture and built high-performing teams.

And we doubled our revenue in four years.

And at that moment, I said, this is what I'm supposed to do.

And so I started consulting and coaching and all the other things.