Mick Hunt

And I didn't want to tell you everything specifically why, but now I do.

And I want the viewers and listeners to know.

With you and my other mentor, Damon John, and my best friend and mentor, Robert Irvine, the three of you have taught me something about pricing your services and Chris Voss with negotiating your pricing.

But what you specifically taught me was how to have dynamic pricing.

And I want you to talk through pricing.

a little bit what you and your firm do, and I know it's also laid out some in the book, but I would say where entrepreneurs that are in the professional services, even those that have products, where we all struggle, and I'm including myself in this, where we all struggle is we think our value is X, but sometimes we get afraid that people won't pay for X because we haven't shown enough value.

And what

You taught me was one, Mick, you're never going to figure it out till you figure it out, essentially.

But there is a method to say or to project what your value is dynamically.

So I'd love for you to talk a little bit about dynamic pricing, why that's important and to help those entrepreneurs that are like me, that are like, I need to figure that part out.

And that seems...

my business thinking, you know, again, you saying that Robert Irvine in my ear, Damon John telling me, hey, Mick, if you think your consulting services are worth $75,000 charged for it and all you need is one person to pay it to validate it, right?

Like it's that same type of philosophy.

And then I went to the school of Eddie Hartman again a couple of years ago.

And I know everybody that's listening or watching needs to hear this part of the conversation that Eddie and I are going to have.

Because you taught me about recurring revenue models.

It's it's I don't even want to say it's a fad anymore.

I mean, everyone has a community now.

If you're on social media, everyone has some type of recurring thing that they're offering.

Even celebrities now have access programs and things that are on a recurring basis.