Mick

I felt like everything was antiquated and we were telling really good stories from the past and there was never a bridge to today.

And so that compelled me to write.

So for you speaking out, like what was the compelling reason that said, I've got to put this on paper?

I dig that.

And you're so right.

I mean, today, when we talk about social and political issues, they're everywhere, right?

And people are able to

maybe I shouldn't say able, people can form their own opinions, right?

And so if you're the leader of a corporation, you've got social issues, political issues that can, not saying that purposely, maliciously, but can be divisive because they're in front of us for the first time where before, and I said this in a speech last week, a lot of people don't realize we used to get today's news tomorrow, right?

Well, now we get today's news as it happens and it triggers any and everything that we do.

So what's your advice actually to the leader that's seeing this for the first time that doesn't understand how the world used to be, where you could take your time and prepare your team message and have a rally around, you know, an idea or a thought where today something happens at lunch and you've got a hundred people that have a hundred different opinions and you as a leader have to control that a

Yeah, totally.

And Matt, I know you, like I work with

Fortune 500, Fortune 100 companies, right?

And there are times where there is a social stance or a political stance that as leaders, we have to publicly have a position on, right?

Again, I'm not saying that every political or social stance, there needs to be a position, but there are some that do affect major corporations.

And I don't think enough people understand that.

Talk to us about that when there is, whether it's a social stance, political stance or whatever,

And that time is needed as the leader to have it.

How do you coach leaders to take personal versus business?