Mihai Thoma

The lifetime value of a project?

80K.

So last year, because we established New Genres as a company in April of last year.

So in one month, we're going to be turning one.

Given that I've been doing this freelance a number of years beforehand and working in design for even more than that.

My co-founder, he was leading a web agency beforehand.

But in our first year, we actually did 44 projects.

Oh, wow.

But this includes different levels.

So we would do small, like, brochure websites, but we also do, you know, whole brand projects for, you know, companies like Gravity Sketch.

Gravity Sketch.

Approximately, yeah.

I think the design business is quite...

safe in terms of scaling because you only bring people that you need and you know based on expected income the way we hire first we hire people as freelancers we get a taste of how they work what they do

both of our employees are longtime friends of ours that we worked in the past uh you know for a number of years um so the the risk is also uh lower okay that makes sense but but i mean how would you like you have four people full time right now how we decide when it's time to hire another full time or two full time i think when we have two two consecutive

really busy months when we have to work weekends and time is not there, then we know that it's time to hire more people.

I think my advice for a lot of people hiring is

It's not a direct proportionate game where you hire more people, you think you directly do more work, but rather sometimes it's the other way around.

You hire more people, that just means more problem.

So I think it's good to bring the right amount of people for the job.