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Mikael Tunneberg

๐Ÿ‘ค Speaker
165 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Well in ARR we are now at 27 million euros and in turnover I think we'll get to 24 million maybe.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Well, our numbers have been pretty awesome lately, as you know, and there was a lot of inbound interest from VCs, top names from all over the world.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So I just figured it's probably a good time to raise some money.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Um, so that's, that was the kind of reason why I started thinking about that.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And, and to be honest, part of that was secondary.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So I also sold some shares.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So it's, it's a company.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Oh, we can't reveal that.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So that is when I sell my shares.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So the money doesn't go to the company, but it goes to me.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So it was me and some early employees selling a small part of their stakes.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Of course, we still have a major stake in the company.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

It was a simple Excel add-on to fetch Google Analytics data into Excel to automate that data fetching, which many people were doing manually back then.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So with MyScript, you could get that data automatically into Excel.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I did that in 2014.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I had a pretty okay business with the Excel product back then.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And then Google reached out to me because I had some relationships with them already because Google Analytics was a data source for me.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So some people from Google reached out and they said that they are planning to launch this Google Sheets add-on gallery and asked if I would want to be one of the first add-ons.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

to be featured in that gallery.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And guess what?

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