Mikael Tunneberg

Actually, I said no to them.

I said, no, I'm not too interested in that.

So people don't pay for Google Seeds.

I don't think you can make money there.

And then I just didn't think that it's a good opportunity.

But then I was fortunate because then a few weeks later, they came back to me and said, are you seriously not interested?

And then I said, okay, I can do something.

And then I created this Google Seeds add-on.

And they released that gallery in 2014.

And then I was there among just a couple of dozen different Google Sheets add-ons.

And the other add-ons were not really competitive to mine.

So mine was pretty much the only one that can get the cross-platform marketing data into Google Sheets.

I don't have the numbers right now, but it was really, really important, of course, getting that first mover advantage in that marketplace, which has since grown to be quite a big one.

So now there are hundreds of different add-ons for Google Sheets.

And for any new entrant, it's very difficult to get to the top anymore and gain traction there.

But back then when I started, there were maybe 20.

So it was very different.

And like I said, the other items were not even competitive with mine.

So I was pretty much having that market for myself only for a very long time.

I think that was the turning point for the company, where I went from this one man, slowly growing Excel business into a growth rocket.