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Mikael Tunneberg

๐Ÿ‘ค Speaker
165 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

But then there was another turning point, but that's maybe even been more crucial, which is when Google released the Google Data Studio platform.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So you can bring your marketing data from non-Google sources like Facebook ads, Twitter ads, and so on into Google Data Studio.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And there, we were also the first company that they asked to develop these connectors.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And we got a really good first mover advantage also in that market.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I think it was around 300K.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Well, the Google Sites add-on had taken off really well.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And I got a lot of new customers, and I was struggling to handle all of that.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I was trying to develop the product, but I also handled all of the customer service.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Then all the marketing sales that I needed to do, I didn't really spend too much time on either of those.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

But still, I was having my hands quite busy.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So I figured maybe it's a good time to start hiring.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And of course, the revenue had come to the point where I could do that quite safely.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Of course, here in Finland, when you hire a person, you're kind of tied to that person.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

It's not very easy to get rid of the person.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So I also wanted to be sure that I had enough buffer there.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Even if things don't go that well, I can...

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Keep paying that person's salary.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So the total turnover was 1.6 million in 2016.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And I think 2015, it was like maybe 600K.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Well, this one only shows the last four years.