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Mikael Tunneberg

๐Ÿ‘ค Speaker
165 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

The official figure is 2.2 million, but there we did some adjustment in bookkeeping methodology.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So it was really more like 3 million.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Well, in ARR, we are now at 27 million euros.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And in turnover, I think we'll get to 24 million, maybe.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So the run rate is 27.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So if you multiply September MRR by 12, then we are at 27 million run rate.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

But of course...

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

If you look at the whole year's total revenue, that's like maybe 24 million.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Yeah, those are major factors for sure.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

The Google Ads add-on, the Google Data Studio connectors, they are still going really strong.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

But of course, we are diversifying as well or building on top of that with foundation.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So we are putting a lot of effort into our enterprise products.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And that means data warehousing so you can

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

set up a marketing data warehouse with our system.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

It's very easy to get all of your marketing data into a data warehouse like Snowflake or Google BigQuery, and then you can run all of your reporting on top of that data warehouse.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

we have in total around 15,000 customers, but then half of these are marketing agencies.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And if we look at the end clients behind these agencies, then we are approaching a million companies using our tools.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I'll have to check that number for you.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Sure, sure.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Yeah, take your time.