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Mikael Tunneberg

๐Ÿ‘ค Speaker
165 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So at the end of last year, we were at 17.9 million.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

That was something like that.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Yes.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I am a self-taught...

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Actually, I studied social sciences.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I have no clue what I was doing when I started coding that first program.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I guess I know I could almost call myself an engineer.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I think I've learned something along this 10-year journey.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So what drove our growth?

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I think a lot of things.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So...

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Obviously, we've been very successful with our marketing efforts.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I think they're very well known.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

We do a lot of content that is producing a lot of inbound leads for us all the time.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

We have a very successful affiliate program.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

The details, I'm not the best person to go into all of those.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I think it's 20% for most affiliates, and then they have some tiers on the best performing ones.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Yeah, some of those, yes.