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Mikael Tunneberg

๐Ÿ‘ค Speaker
165 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

It used to be in perpetuity, but I think there's now a limit.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I don't remember exactly how long that limit is.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

I think it's more than a year.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

We do it internally.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So we have a really good team to handle that.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Of course, we do use outside writers to produce content, but we coordinate all of that internally.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

influencers in the field who write content for us.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

That would be 2016 when I hired the first marketing person in the company.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

And how many people are on the team today full-time?

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

The marketing team, I think it's 15.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

The total team, yeah.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So the marketing team is 15 and the whole company is 130 or so.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Good question.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Let me...

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Yeah, I think it's a pretty new tool for this.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Let's see if I can actually find it.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

We do.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

So we started building out the sales operation two years ago.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

Before that, it was fully self-served.

SaaS Interviews with CEOs, Startups, Founders
Supermetrics $40m Raise Included Secondary at $200m+ Valuation

But we've been aggressively expanding the sales team as we have been pushing the enterprise product offering as well that I just described to you.