Mike C-Roc

And I just kept telling myself, keep going, dude, just keep going. And very shortly after that, it started to like snowball. And I was like, holy, this is working. And then when you're doing a startup, you got to figure out pricing, you got to figure out your offers, your packages, and then optimize at all times and then raise prices and see how far you can go based on the value you're delivering.

And I just kept telling myself, keep going, dude, just keep going. And very shortly after that, it started to like snowball. And I was like, holy, this is working. And then when you're doing a startup, you got to figure out pricing, you got to figure out your offers, your packages, and then optimize at all times and then raise prices and see how far you can go based on the value you're delivering.

And the quality of clients gets better when you optimize everything. And so over the last three years, that's what we've been doing. We've been just figuring out how to optimize everything, optimize fulfillment, So that was the arc, and now we're launching that one podcast tour to do more promotion and get involved with more people in person, travel the country more, and just get known.

And the quality of clients gets better when you optimize everything. And so over the last three years, that's what we've been doing. We've been just figuring out how to optimize everything, optimize fulfillment, So that was the arc, and now we're launching that one podcast tour to do more promotion and get involved with more people in person, travel the country more, and just get known.

And the quality of clients gets better when you optimize everything. And so over the last three years, that's what we've been doing. We've been just figuring out how to optimize everything, optimize fulfillment, So that was the arc, and now we're launching that one podcast tour to do more promotion and get involved with more people in person, travel the country more, and just get known.

So we have an onboarding call with them to find out their vision, their mission, where they are currently, because we want to meet them where they are and then take them to the next level. So we find out all that information, whether they've been on podcasts, what's their strategy currently. And then we just share with them what I've done, what I'm currently doing. And then we just...

So we have an onboarding call with them to find out their vision, their mission, where they are currently, because we want to meet them where they are and then take them to the next level. So we find out all that information, whether they've been on podcasts, what's their strategy currently. And then we just share with them what I've done, what I'm currently doing. And then we just...

So we have an onboarding call with them to find out their vision, their mission, where they are currently, because we want to meet them where they are and then take them to the next level. So we find out all that information, whether they've been on podcasts, what's their strategy currently. And then we just share with them what I've done, what I'm currently doing. And then we just...

dial in a great press kit for them because we know what podcast hosts look at and like and then we just uh we create a uh a roster of shows to introduce them to and it's very hyper intentional and then we just get them you know warm warm connections and we try not to cold pitch ever sometimes we have to depend on the client but try not to cold pitch and we get them warm connections and then they say hey yeah john would like to have you on the show here's his link

dial in a great press kit for them because we know what podcast hosts look at and like and then we just uh we create a uh a roster of shows to introduce them to and it's very hyper intentional and then we just get them you know warm warm connections and we try not to cold pitch ever sometimes we have to depend on the client but try not to cold pitch and we get them warm connections and then they say hey yeah john would like to have you on the show here's his link

dial in a great press kit for them because we know what podcast hosts look at and like and then we just uh we create a uh a roster of shows to introduce them to and it's very hyper intentional and then we just get them you know warm warm connections and we try not to cold pitch ever sometimes we have to depend on the client but try not to cold pitch and we get them warm connections and then they say hey yeah john would like to have you on the show here's his link

And they get booked on the show.

And they get booked on the show.

And they get booked on the show.

A hundred percent. We first started, I would work with anybody just to see. You have to do right. Cause you have to. And then very, very slowly it started to evolve into a situation where we became exclusive. Yeah, I don't just work with anybody, not at all. And if we get somebody that pays us and we find out that they're not aligned, we just give them their money back and move on. Yeah.

A hundred percent. We first started, I would work with anybody just to see. You have to do right. Cause you have to. And then very, very slowly it started to evolve into a situation where we became exclusive. Yeah, I don't just work with anybody, not at all. And if we get somebody that pays us and we find out that they're not aligned, we just give them their money back and move on. Yeah.

A hundred percent. We first started, I would work with anybody just to see. You have to do right. Cause you have to. And then very, very slowly it started to evolve into a situation where we became exclusive. Yeah, I don't just work with anybody, not at all. And if we get somebody that pays us and we find out that they're not aligned, we just give them their money back and move on. Yeah.

Because I don't, yes, 100%. Who's your ideal client? What's your avatar of that? Well, ideally, I'd like to have somebody that's been on podcasts before, but they just don't want to have that time and attention directed towards researching new shows, reach out to people, and they don't want to hire internally because they...

Because I don't, yes, 100%. Who's your ideal client? What's your avatar of that? Well, ideally, I'd like to have somebody that's been on podcasts before, but they just don't want to have that time and attention directed towards researching new shows, reach out to people, and they don't want to hire internally because they...

Because I don't, yes, 100%. Who's your ideal client? What's your avatar of that? Well, ideally, I'd like to have somebody that's been on podcasts before, but they just don't want to have that time and attention directed towards researching new shows, reach out to people, and they don't want to hire internally because they...