Mike Carruthers

Well, human nature, don't you think? Because, I mean, here's the simplest example I can think of. If you want to not get lung cancer, don't smoke. There isn't a smoker alive that knows that their risk of lung cancer is huge compared to a non-smoker, and yet they still smoke. So there's an example of clear, upstream thinking. Stop smoking, prevent cancer, and many people ignore it.

Well, human nature, don't you think? Because, I mean, here's the simplest example I can think of. If you want to not get lung cancer, don't smoke. There isn't a smoker alive that knows that their risk of lung cancer is huge compared to a non-smoker, and yet they still smoke. So there's an example of clear, upstream thinking. Stop smoking, prevent cancer, and many people ignore it.

Many people don't, but many people ignore the advice.

Many people don't, but many people ignore the advice.

Many people don't, but many people ignore the advice.

A problem, though, I see is that, and using your example of that guy throwing kids in the river so we go upstream and tackle him and get him to stop. Well, there are a lot of cases where that guy is hard to find, that the cause of the problem is hard to find upstream. And if you can't find it, you can't fix it.

A problem, though, I see is that, and using your example of that guy throwing kids in the river so we go upstream and tackle him and get him to stop. Well, there are a lot of cases where that guy is hard to find, that the cause of the problem is hard to find upstream. And if you can't find it, you can't fix it.

A problem, though, I see is that, and using your example of that guy throwing kids in the river so we go upstream and tackle him and get him to stop. Well, there are a lot of cases where that guy is hard to find, that the cause of the problem is hard to find upstream. And if you can't find it, you can't fix it.

Dan Heath is my guest. He is a writer and researcher, and he's author of the book Upstream, The Quest to Solve Problems Before They Happen.

Dan Heath is my guest. He is a writer and researcher, and he's author of the book Upstream, The Quest to Solve Problems Before They Happen.

Dan Heath is my guest. He is a writer and researcher, and he's author of the book Upstream, The Quest to Solve Problems Before They Happen.

So, Dan, I think one of the problems in trying to identify those upstream problems is that we live in an era of specialization. You know, in the factory, one person does one job is not necessarily aware of what everyone else does or how they do it. They just know that to do their one job. So they don't see the big picture enough to know how to tackle the big picture as a whole.

So, Dan, I think one of the problems in trying to identify those upstream problems is that we live in an era of specialization. You know, in the factory, one person does one job is not necessarily aware of what everyone else does or how they do it. They just know that to do their one job. So they don't see the big picture enough to know how to tackle the big picture as a whole.

So, Dan, I think one of the problems in trying to identify those upstream problems is that we live in an era of specialization. You know, in the factory, one person does one job is not necessarily aware of what everyone else does or how they do it. They just know that to do their one job. So they don't see the big picture enough to know how to tackle the big picture as a whole.

It just seems, as I said before, that even when you decide to tackle a problem upstream, it doesn't mean you'll always find the problem upstream and you may find something else. You may say this is the solution and in fact it's not.

It just seems, as I said before, that even when you decide to tackle a problem upstream, it doesn't mean you'll always find the problem upstream and you may find something else. You may say this is the solution and in fact it's not.

It just seems, as I said before, that even when you decide to tackle a problem upstream, it doesn't mean you'll always find the problem upstream and you may find something else. You may say this is the solution and in fact it's not.

Well, what I really like about this is it makes you think differently. It makes you look at problems differently. It makes you look upstream instead of just focusing on the symptom of the problem right here and now, which can open up all kinds of possibilities. Dan Heath has been my guest. The book is called Upstream, The Quest to Solve Problems Before They Happen.

Well, what I really like about this is it makes you think differently. It makes you look at problems differently. It makes you look upstream instead of just focusing on the symptom of the problem right here and now, which can open up all kinds of possibilities. Dan Heath has been my guest. The book is called Upstream, The Quest to Solve Problems Before They Happen.

Well, what I really like about this is it makes you think differently. It makes you look at problems differently. It makes you look upstream instead of just focusing on the symptom of the problem right here and now, which can open up all kinds of possibilities. Dan Heath has been my guest. The book is called Upstream, The Quest to Solve Problems Before They Happen.