Mike Carruthers

But I would have guessed, had you not said it's going to be an amazing number, I would have guessed another five minutes.

I hope to God that somebody saved that rat and let it live out its life on a farm in Vermont after doing that.

But wow, I mean, that really is incredible.

I'm talking to Nir Eyal.

He is author of the book Beyond Belief, The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.

So Nir, your rat example is...

What is the process, though, of... It's one thing to point at an example and say, okay, well, see, it worked for them.

But how do you pull this into your life and use this as a process to decide, do I do this?

Do I not do this?

How does it work in everyday life?

We haven't really talked about it and only have a minute or two left, but the whole idea of goals, aspirations of things, I suspect that this plays a big part in that, that we get what we believe we can get.

Well, this is fun and really eye-opening.

It makes me think, I'm sure makes everybody listening think about, what things do I think of as facts really are beliefs that could be holding me back?

Nir Eyal has been my guest.

He is taught at the Stanford Graduate School of Business.

He's written several best-selling books, and the one we've been talking about today is Beyond Belief.

The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.

There's a link to that book in the show notes.

Nir, this was fun.

Always a pleasure to have you on.