Mike Feazel

The Google mafia gets you and you drive a lot of brand awareness.

That brand comes over to the internet

And then people, ad agencies, AdWords agencies start to see that there's millions of or hundreds of thousands of searches for a brand.

So they start and it starts to drive up the click.

So literally when your lead cost, it was 25 to 35 percent.

The cost of a lead was AdWords because of what I call the Google mafia.

60% that's called six.

There's the zero click crisis is, is crushing commerce right now.

Um, because 60% of people that go to Google don't click on anything.

They get their information from the overview, which is the world's worst landing page.

Yeah.

And people on chat GPT, but, but my avatar, my customer is 50 plus mostly not on chat GPT.

You know, they're, they're, uh, they're still going to Google.

Really nothing.

There haven't been any real competitors that have come in the market yet.

There's a lot of people doing it, whether it be trying to do a competing type of a product, a lot of coatings, elastomeric, clear elastomeric coatings, things they're calling rejuvenation, but it's really not.

So, you know, it's a very fragmented industry, just like the roofing industry.

Real competition will come.

And I even think the competition that's out there, as long as it's a good product and they're treating the customers fair, I think it benefits us because now the consumer starts to go, oh, there is this there is a way to extend the life of a roof.

But, you know, our company has done everything.