Mike Feazel

The retail industry in roofing is primarily marketing and not as much door to door.

The insurance industry is getting squashed right now.

So the insurance companies are shutting down the insurance side of it, unless it's really a hailstorm, a big hailstorm or a hurricane.

But a lot of the door-to-door guys in the insurance side of roofing, they were going out and knocking on doors.

You're missing a shingle.

Hey, I can get you a free roof.

And that part of the business is being shut down as we speak over the last two years.

That's kind of done.

When I started in the industry, it was 3% of roofs were replaced by insurance due to hail and hurricanes, and it got up to 33%.

One in three roofs were replaced by the insurance.

They hemorrhaged billions of dollars and finally shut that loophole over the last few years.

They won't get the genie back in the bottle 100%, but probably down to 10%.

So now you've got a 23% delta that just has evaporated.

So now all these roofers are trying to slide over into the retail space.

The roofing industry is down 35% this year compared to last year.

Because of that, because of marketing, because of the economy is a little soft, but it's primarily the insurance side.

Those clicks are expensive.

We do a lot of AdWords.

We've done about 20 million dollars of TV this year.

So just national, local TV, including AdWords.