Mike Feazel

His name's Alex Gerhardt is his name.

I don't know Alex.

Wow, that's interesting.

So he's probably on the insurance side.

But yeah, private equity is all over the place in the roofing side of things now.

So that's where private equity is.

It's cool again.

We were looking at, somebody came knocking on the door, but my brother and I were getting close.

We'd been in it for 25 years.

There was a lot of changes in the roofing industry, of course, over 25 years, and just decided we wanted to go down this path.

So we felt if we completely got out of that side, the roof replacement side of the business, we would have a better opportunity here, which was figuring out how do we get more lives out of asphalt shingles.

So we exited back in 13, partnered with the Soybean Association, Ohio State University, Battelle Labs, which is the largest research and development lab in the world based out of Columbus, Ohio, and went to work.

So I found the old patent that had sat on the shelf for 17 years.

A couple of companies tried to take it to market, didn't have any success with it.

But I think it took a roofer to understand the challenges in the industry and how to bring it to market.

And that's what we did.

And then we created a generation two product through Battelle Labs.

you know, increase the product and then had a lot of testing done with Ohio State University.

We had it tested through the same labs that test roofing shingles before they can get an ASTM stamp right before it can be sold into the market.

So we had all of that testing done and then went to market back in 2017 is when we founded RoofMax, really went hard into the market in late 18.