Mike Feazel

So we sold Fiesel Roofing and immediately started a company called Roof Revivers.

So as the name implies, we're trying to figure out how do we get more life out of a roof?

So in the midst of that business, I'm researching, researching, researching, talking to coding manufacturers, different solutions that I thought could be a good fit and just came across this on like a 17th page of a search.

And the technology sounded promising.

The marketing was horrendous, but I thought maybe there's something here, track them down, got some product.

It did what they said it would do, or at least short-term it did.

you know and just kind of went from there but once we once my brother and i got the product and i'm not a you know i am a technician i started on the roof i borrowed my dad's ladder and put it on top my car and start a roofing company so i am a roofer um so and my brother as well and so when we saw this product we're like man this can really change the roofing industry if it doesn't stain the home if it doesn't peel the paint off a car if it doesn't kill the landscape you know cancer yeah

Yeah.

Yeah.

Right.

And, and it is a bio-based product, so it's very safe, didn't cause any damages.

And so we really knew we had something.

And once we realized we had that product, we ended up selling roof revivers after just a few short years and started roof max.

We did a licensing fee on the formulation.

And years left in the patent.

They'd given up on it.

This was a lottery ticket for them.

It was based on sales.

So they made a lot of money.

That's up.