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Mike Hall

๐Ÿ‘ค Speaker
175 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

Well, yes.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

I do have a marketing guy that gets a percentage on different things he brings in.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

But when it comes to the resellers, it's completely separate.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

So I keep 100% of that revenue.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

Okay.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

Well, right now we charge them $199 per month.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

But I give them 50 locations to resell.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

We have resellers all over the world right now that are reselling it for anywhere from $99 a month to $499 per month.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

So we have guys making $10,000 to $20,000 per month on reoccurring revenue.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

but they're going out and doing all the effort and the work of selling it, which is not a lot of work to sell Lombok, number one.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

But the thing that makes that an attractive business model from my standpoint is that it's a very efficient sign up and customer acquisition process.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

We don't talk to them.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

We don't do demos.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

They go through funnels and everything else and they sign up and

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

We have a free trial so they can sign up to it.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

And the cool thing is last year and a half, we've really kind of boiled down our ideal user, our ideal partner, and that the partners end up being salespeople.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

We had a bunch of different types of folks, marketing companies and different things that would sign up, but salespeople, they don't have to be technically advanced.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

They just have to be able to sell.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

So that's really our sweet spot.

SaaS Interviews with CEOs, Startups, Founders
Million Dollar, No Sales Team Playbook: How he hit $720k in ARR as a 1 man team

And we're just now really starting to crank that up