Mike Hudack

And I think the organization felt like it hadn't shipped anything of quality in a long time. I kind of looked around and tried to find something unloved without a team on it, where we could just very rapidly ship something where the only thing that was necessary, it didn't need to even be successful, was that everybody in the organization would say, oh, we're capable of building something great.

And I think the organization felt like it hadn't shipped anything of quality in a long time. I kind of looked around and tried to find something unloved without a team on it, where we could just very rapidly ship something where the only thing that was necessary, it didn't need to even be successful, was that everybody in the organization would say, oh, we're capable of building something great.

And I think the organization felt like it hadn't shipped anything of quality in a long time. I kind of looked around and tried to find something unloved without a team on it, where we could just very rapidly ship something where the only thing that was necessary, it didn't need to even be successful, was that everybody in the organization would say, oh, we're capable of building something great.

You know, we're capable of producing quality at speed. That thing ended up being this Page Insights. So if you go to Facebook pages and you're a page admin, You can go in and you can see how your posts are doing. And there was a lot of feedback on that product that it was confusing. It was difficult to use. It was slow. It was all these things.

You know, we're capable of producing quality at speed. That thing ended up being this Page Insights. So if you go to Facebook pages and you're a page admin, You can go in and you can see how your posts are doing. And there was a lot of feedback on that product that it was confusing. It was difficult to use. It was slow. It was all these things.

You know, we're capable of producing quality at speed. That thing ended up being this Page Insights. So if you go to Facebook pages and you're a page admin, You can go in and you can see how your posts are doing. And there was a lot of feedback on that product that it was confusing. It was difficult to use. It was slow. It was all these things.

And so we put together very rapidly a team of maybe eight or nine people, rebuilt that product in a few months. And it was, I think, really beautiful. We did a lot of things that had never been done before with UI. We simplified the whole thing. And we shipped it. And all of a sudden, I think everybody kind of took a step back and was like, oh, the ads org can ship good software.

And so we put together very rapidly a team of maybe eight or nine people, rebuilt that product in a few months. And it was, I think, really beautiful. We did a lot of things that had never been done before with UI. We simplified the whole thing. And we shipped it. And all of a sudden, I think everybody kind of took a step back and was like, oh, the ads org can ship good software.

And so we put together very rapidly a team of maybe eight or nine people, rebuilt that product in a few months. And it was, I think, really beautiful. We did a lot of things that had never been done before with UI. We simplified the whole thing. And we shipped it. And all of a sudden, I think everybody kind of took a step back and was like, oh, the ads org can ship good software.

And that then gives you permission then, I think, to go to other teams and say, well, this is the new bar. Like if you just go in and you say, oh, well, you know, we're going to ship like this. There's no example. There's no example of having been done before. The bar is not set. I think that's a much more difficult conversation.

And that then gives you permission then, I think, to go to other teams and say, well, this is the new bar. Like if you just go in and you say, oh, well, you know, we're going to ship like this. There's no example. There's no example of having been done before. The bar is not set. I think that's a much more difficult conversation.

And that then gives you permission then, I think, to go to other teams and say, well, this is the new bar. Like if you just go in and you say, oh, well, you know, we're going to ship like this. There's no example. There's no example of having been done before. The bar is not set. I think that's a much more difficult conversation.

Yeah, almost always. I think there are people who believe that the best product has a lot of buttons and can do everything. I think that the real art of product, the true thing, is understanding what people want to achieve and helping them achieve that with the minimal amount of work. If you think about it, the thing that an advertiser wants to do is they want to sell more of their product.

Yeah, almost always. I think there are people who believe that the best product has a lot of buttons and can do everything. I think that the real art of product, the true thing, is understanding what people want to achieve and helping them achieve that with the minimal amount of work. If you think about it, the thing that an advertiser wants to do is they want to sell more of their product.

Yeah, almost always. I think there are people who believe that the best product has a lot of buttons and can do everything. I think that the real art of product, the true thing, is understanding what people want to achieve and helping them achieve that with the minimal amount of work. If you think about it, the thing that an advertiser wants to do is they want to sell more of their product.

And there are different ways that they might think about that different time scale. So, you know, at some point they may want attitudinal change, at another point they may want behavioral change, but they want that outcome. They don't really want to target their ad. They don't want to think about optimization. They don't want to think about, they want to sell more product, you know?

And there are different ways that they might think about that different time scale. So, you know, at some point they may want attitudinal change, at another point they may want behavioral change, but they want that outcome. They don't really want to target their ad. They don't want to think about optimization. They don't want to think about, they want to sell more product, you know?

And there are different ways that they might think about that different time scale. So, you know, at some point they may want attitudinal change, at another point they may want behavioral change, but they want that outcome. They don't really want to target their ad. They don't want to think about optimization. They don't want to think about, they want to sell more product, you know?

And so the simpler machine you can give them to do that, the better. And I think that that has been the path that Facebook ads has taken over the years.

And so the simpler machine you can give them to do that, the better. And I think that that has been the path that Facebook ads has taken over the years.