Mike Hudack

show that they enjoy it in ways that cannot be lied about meaning they're spending time they're moving money with it they're you know talking to their friends with it whatever your thing is listening to music with it then it wasn't good if you build it they will come agree no you need to have distribution for sure but it's not a good product if you don't but if i push back i agree with you totally but if i say we create the most delightful banking experience yeah truly delightful do people not share that do people not tell their friends

show that they enjoy it in ways that cannot be lied about meaning they're spending time they're moving money with it they're you know talking to their friends with it whatever your thing is listening to music with it then it wasn't good if you build it they will come agree no you need to have distribution for sure but it's not a good product if you don't but if i push back i agree with you totally but if i say we create the most delightful banking experience yeah truly delightful do people not share that do people not tell their friends

show that they enjoy it in ways that cannot be lied about meaning they're spending time they're moving money with it they're you know talking to their friends with it whatever your thing is listening to music with it then it wasn't good if you build it they will come agree no you need to have distribution for sure but it's not a good product if you don't but if i push back i agree with you totally but if i say we create the most delightful banking experience yeah truly delightful do people not share that do people not tell their friends

yeah i think they do so i i think that maybe what you're getting at is there are different strategies for distribution so we had this conversation at the office this morning we had a marketing meeting this morning we're about to remove wait lists we're about to really launch sling and we had a conversation about whether we should do paid marketing or not we have some people who are already using the product and returning and using it a lot and and giving us great feedback and we had a long conversation about whether or not

yeah i think they do so i i think that maybe what you're getting at is there are different strategies for distribution so we had this conversation at the office this morning we had a marketing meeting this morning we're about to remove wait lists we're about to really launch sling and we had a conversation about whether we should do paid marketing or not we have some people who are already using the product and returning and using it a lot and and giving us great feedback and we had a long conversation about whether or not

yeah i think they do so i i think that maybe what you're getting at is there are different strategies for distribution so we had this conversation at the office this morning we had a marketing meeting this morning we're about to remove wait lists we're about to really launch sling and we had a conversation about whether we should do paid marketing or not we have some people who are already using the product and returning and using it a lot and and giving us great feedback and we had a long conversation about whether or not

Our strategy in the short term should be a bunch of paid marketing or whether or not it should be, you know, viral growth and just encouraging people to tell their friends. And, you know, I think we're going to do viral growth to start with, because to your point, if it is really great, people will tell their friends and they will tell each other. We may have to encourage them to do that.

Our strategy in the short term should be a bunch of paid marketing or whether or not it should be, you know, viral growth and just encouraging people to tell their friends. And, you know, I think we're going to do viral growth to start with, because to your point, if it is really great, people will tell their friends and they will tell each other. We may have to encourage them to do that.

Our strategy in the short term should be a bunch of paid marketing or whether or not it should be, you know, viral growth and just encouraging people to tell their friends. And, you know, I think we're going to do viral growth to start with, because to your point, if it is really great, people will tell their friends and they will tell each other. We may have to encourage them to do that.

We may have to help them to do that in various ways.

We may have to help them to do that in various ways.

We may have to help them to do that in various ways.

100%. I'd rather spend the money on users than spend the money on some other company.

100%. I'd rather spend the money on users than spend the money on some other company.

100%. I'd rather spend the money on users than spend the money on some other company.

Yeah, I see that a lot where people are like, well, we're building a thing and, you know, it's going to be useful to a lot of people. And they're not really tight about describing their initial target market. There's a laziness in that. It's okay to have a really broad initial target market if your value proposition and the motion that you want users to conduct is universal and super clear.

Yeah, I see that a lot where people are like, well, we're building a thing and, you know, it's going to be useful to a lot of people. And they're not really tight about describing their initial target market. There's a laziness in that. It's okay to have a really broad initial target market if your value proposition and the motion that you want users to conduct is universal and super clear.

Yeah, I see that a lot where people are like, well, we're building a thing and, you know, it's going to be useful to a lot of people. And they're not really tight about describing their initial target market. There's a laziness in that. It's okay to have a really broad initial target market if your value proposition and the motion that you want users to conduct is universal and super clear.

Like if you're saying... Well, I don't know.

Like if you're saying... Well, I don't know.