Mike Hudack

Yeah. Yeah. There's always an event. There's always a thing. You know, you're constantly modulating the rate that you pay riders in order to ensure that enough show up to meet the demand, you know, the demand spike that you're anticipating.

Yeah. Yeah. There's always an event. There's always a thing. You know, you're constantly modulating the rate that you pay riders in order to ensure that enough show up to meet the demand, you know, the demand spike that you're anticipating.

Yeah. Yeah. There's always an event. There's always a thing. You know, you're constantly modulating the rate that you pay riders in order to ensure that enough show up to meet the demand, you know, the demand spike that you're anticipating.

It turned out to be really easy because when I got there, again, this is a difficult, you know, in this kind of form, I need to be careful about the way that I tell these stories. But it was Uber Eats was in London and Paris and a bunch of other places. And it was a knife fight in the streets. You know, I mean, it was crazy. It was deeply competitive. There was a fight over.

It turned out to be really easy because when I got there, again, this is a difficult, you know, in this kind of form, I need to be careful about the way that I tell these stories. But it was Uber Eats was in London and Paris and a bunch of other places. And it was a knife fight in the streets. You know, I mean, it was crazy. It was deeply competitive. There was a fight over.

It turned out to be really easy because when I got there, again, this is a difficult, you know, in this kind of form, I need to be careful about the way that I tell these stories. But it was Uber Eats was in London and Paris and a bunch of other places. And it was a knife fight in the streets. You know, I mean, it was crazy. It was deeply competitive. There was a fight over.

Well, everything, restaurants, riders, customers. And we were not meeting our brand promise. So Deliveroo's brand promise is great food delivered to you quickly. It's delicious, right? It's like high quality restaurant food. And man, we were late 40% of the time. We were opening our demand modulation tool.

Well, everything, restaurants, riders, customers. And we were not meeting our brand promise. So Deliveroo's brand promise is great food delivered to you quickly. It's delicious, right? It's like high quality restaurant food. And man, we were late 40% of the time. We were opening our demand modulation tool.

Well, everything, restaurants, riders, customers. And we were not meeting our brand promise. So Deliveroo's brand promise is great food delivered to you quickly. It's delicious, right? It's like high quality restaurant food. And man, we were late 40% of the time. We were opening our demand modulation tool.

So, you know, if you think about the way that you might in a system like that have orders be on time and fulfill your brand promise, there are all sorts of different ways that you can do it. But the way that we were doing it at the time was opening and closing zones in order to control demand. So, you know, if we were too busy, we would close for orders in SKC, South Kensington, Chelsea, right?

So, you know, if you think about the way that you might in a system like that have orders be on time and fulfill your brand promise, there are all sorts of different ways that you can do it. But the way that we were doing it at the time was opening and closing zones in order to control demand. So, you know, if we were too busy, we would close for orders in SKC, South Kensington, Chelsea, right?

So, you know, if you think about the way that you might in a system like that have orders be on time and fulfill your brand promise, there are all sorts of different ways that you can do it. But the way that we were doing it at the time was opening and closing zones in order to control demand. So, you know, if we were too busy, we would close for orders in SKC, South Kensington, Chelsea, right?

And there was actually a team of about a dozen people in a literally windowless room clicking buttons to open and close zones manually. And they were going to jump out a window. They didn't have a window to jump out of because there were no windows in the room they worked in. But if there were a window... They would have gone through it. And customers were pissed off. It was a rough time.

And there was actually a team of about a dozen people in a literally windowless room clicking buttons to open and close zones manually. And they were going to jump out a window. They didn't have a window to jump out of because there were no windows in the room they worked in. But if there were a window... They would have gone through it. And customers were pissed off. It was a rough time.

And there was actually a team of about a dozen people in a literally windowless room clicking buttons to open and close zones manually. And they were going to jump out a window. They didn't have a window to jump out of because there were no windows in the room they worked in. But if there were a window... They would have gone through it. And customers were pissed off. It was a rough time.

Did you see churn when they were pissed off?

Did you see churn when they were pissed off?

Did you see churn when they were pissed off?

Well, over time, I think we learned a lot about the importance of selection and all sorts of things. And I think Deliveroo Plus really influenced people's behavior in a really dramatic way, where people feel a loyalty and affinity, a sunk cost with the platform, which brings them back. It was a very... unbelievably important product.

Well, over time, I think we learned a lot about the importance of selection and all sorts of things. And I think Deliveroo Plus really influenced people's behavior in a really dramatic way, where people feel a loyalty and affinity, a sunk cost with the platform, which brings them back. It was a very... unbelievably important product.