Mike Hudack

We can do the targeting insights measurement loop. OK, you know, let's build it.

We can do the targeting insights measurement loop. OK, you know, let's build it.

We can do the targeting insights measurement loop. OK, you know, let's build it.

goals around the number of advertisers that we have in the amount that they spend with us and so on and ship things which are meaningful move you in a direction instead of just shooting spaghetti at the wall and i really believe that that's important what was the best thing you shipped at monzo oh man i mean i really love flex what did you think would be really good but turned out to be a flop

goals around the number of advertisers that we have in the amount that they spend with us and so on and ship things which are meaningful move you in a direction instead of just shooting spaghetti at the wall and i really believe that that's important what was the best thing you shipped at monzo oh man i mean i really love flex what did you think would be really good but turned out to be a flop

goals around the number of advertisers that we have in the amount that they spend with us and so on and ship things which are meaningful move you in a direction instead of just shooting spaghetti at the wall and i really believe that that's important what was the best thing you shipped at monzo oh man i mean i really love flex what did you think would be really good but turned out to be a flop

I think that I have always tried to temper expectations with everyone. So I do this thing a lot that I think a lot of people find weird, which is that when we get close to a launch, I give a talk to the team saying, you should not expect this to work. My theory there is that you should have put your best into it. You should be putting your best foot forward, modulo like shipping fast, right?

I think that I have always tried to temper expectations with everyone. So I do this thing a lot that I think a lot of people find weird, which is that when we get close to a launch, I give a talk to the team saying, you should not expect this to work. My theory there is that you should have put your best into it. You should be putting your best foot forward, modulo like shipping fast, right?

I think that I have always tried to temper expectations with everyone. So I do this thing a lot that I think a lot of people find weird, which is that when we get close to a launch, I give a talk to the team saying, you should not expect this to work. My theory there is that you should have put your best into it. You should be putting your best foot forward, modulo like shipping fast, right?

So you have to find this place on the line where you're You're shipping something that you're still embarrassed by, but you put good work into it. There's another concept behind this we should talk about in a moment. You ship this thing, and if your expectations are low and it does really well, you're going to be super happy. You're going to forget that your expectations were ever low.

So you have to find this place on the line where you're You're shipping something that you're still embarrassed by, but you put good work into it. There's another concept behind this we should talk about in a moment. You ship this thing, and if your expectations are low and it does really well, you're going to be super happy. You're going to forget that your expectations were ever low.

So you have to find this place on the line where you're You're shipping something that you're still embarrassed by, but you put good work into it. There's another concept behind this we should talk about in a moment. You ship this thing, and if your expectations are low and it does really well, you're going to be super happy. You're going to forget that your expectations were ever low.

If you ship it and it doesn't immediately work or it doesn't totally hit all of your goals, and you should set ambitious goals for it. Don't get me wrong. You should still have ambitious goals. If you don't hit your ambitious goals, then you're emotionally prepared for the work that you have to do next, which is asking yourself, what did I do wrong?

If you ship it and it doesn't immediately work or it doesn't totally hit all of your goals, and you should set ambitious goals for it. Don't get me wrong. You should still have ambitious goals. If you don't hit your ambitious goals, then you're emotionally prepared for the work that you have to do next, which is asking yourself, what did I do wrong?

If you ship it and it doesn't immediately work or it doesn't totally hit all of your goals, and you should set ambitious goals for it. Don't get me wrong. You should still have ambitious goals. If you don't hit your ambitious goals, then you're emotionally prepared for the work that you have to do next, which is asking yourself, what did I do wrong?

And you don't want to be doing that from a place of deep sadness. You want to do that from a place of expectation, where you're almost like you expect that you got something wrong and you're ready to interrogate it.

And you don't want to be doing that from a place of deep sadness. You want to do that from a place of expectation, where you're almost like you expect that you got something wrong and you're ready to interrogate it.

And you don't want to be doing that from a place of deep sadness. You want to do that from a place of expectation, where you're almost like you expect that you got something wrong and you're ready to interrogate it.

I think that you have to have these kind of competing ideas in your head at the same time, which are like on one hand, we've built a thing that we really believe in. We're putting our best foot forward and we believe that it is going to work.

I think that you have to have these kind of competing ideas in your head at the same time, which are like on one hand, we've built a thing that we really believe in. We're putting our best foot forward and we believe that it is going to work.